2017 Annual Conference Agenda

Registration is now closed for the 2017 conference.

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CONFERENCE AGENDA  (Download / View PDF with full session descriptions or 2 Page Agenda-at-a-Glance)

Monday, April 3, 2017 

8:00AM-12:00PM Arrive Early / Explore San Diego!
11:00AM-5:00PM Conference Registration / Information
1:00PM- 5:00PM

Pre-Conference Workshop - Diving Into Infographics:  Free, Easy Tools to Use to Make Your Data Pop
(PIO Institute Credit - satisfies elective (SI) Selling the Idea)

1:00PM -4:00PM CAPIO Education and Development Table Open
5:00PM – 6:00PM Welcome Reception
6:00PM – 9:00PM Open Evening

 

Tuesday, April 4, 2017

7:00AM-5:00PM Conference Registration / Information Desk
7:30AM – 9:00AM Continental Breakfast / Sponsor Exhibits / Networking
8:00AM – 8:30AM New Attendee Orientation
7:30AM- 5:00PM

Pre-scheduled Media Training by appointment - by SAE Communications

9:00AM – 10:15AM

 

Welcome and Opening Keynote Session 

Sponsor Spotlights:  Diamond Sponsors - CivicLive and ETA Agency

Speaker:  Major Michael Odle, Strategic Communications, U.S. Air Force / Pentagon

DOOR PRIZES will be given out throughout the conference during general sessions and other events – don’t forget to bring your business cards for networking and to enter our prize drawing!

10:15AM – 10:45AM Coffee Break / Sponsor Exhibits / Networking
10:00AM - 1:00PM

Professional Portraits by Eric Reed

10:45AM -11:45AM

Concurrent Breakout Sessions

I - Moving the Masses with Your Message  (PIO Institute Credit - satisfies elective (SI) Selling the Idea)

II - Building Relationships Between Law Enforcement and the Media (PIO Institute Credit - satisfies requirement (MR) Media Relations)

III - Bilingual Social Media Outreach  (PIO Institute Credit - satisfies requirement (EM) Electronic Media)

11:45AM – 12:15PM Meet Your Chapter – Northern, Central and Southern CA
12:15PM – 1:30PM

Luncheon and Keynote Presentation

Sponsor Spotlights:  Digital Deployment and CV Strategies

Speaker:  Gary Ware "Breakthrough Play -Your Key to Inspiration and Renewal"

1:45PM – 2:45PM

Concurrent Breakout Sessions

I - Public Relations and the Ethical Triangle  (PIO Institute Credit - satisfies elective (LI) Legal Issues)

II - Measuring Effectiveness:  San Jose's Large Item Collection Campaign  

III - Pirates, Poetry....and Puppies:  Making Your Government Social Media Fun

2:45PM – 3:00PM Refreshment Break / Sponsor Exhibits / Networking
3:00PM – 4:00PM

Concurrent Breakout Sessions

I - Podcasting: Telling Great Stories in Digital's Hottest Medium

II - Working with the Media in Times of Crisis and Beyond (PIO Institute Credit - satisfies requirement (CC) Crisis Communications)

III - Construction Relations:  From Nightmare on Elm to Street of Dreams  (PIO Institute Credit - satisfies requirement (CC) Crisis Communications)  (PIO Institute Credit - satisfies elective (DF) Diffusing Hostility)

4:10PM – 5:10PM

Concurrent Breakout Sessions

I - Step Up Your Writing  (PIO Institute Credit - satisfies requirement (WR) Writing)

II - How a Data-Driven Strategy Can Boost Online Engagement  (PIO Institute Credit - satisfies elective (MES) Measuring Results)

III - What Do You Mean I'm In Charge?

5:15PM – 6:15PM Exhibitor Mixer & Reception - sponsored by SAE Communications
6:30PM – 8:30PM Restaurant roundup - Join your fellow PIOs for dinner at one of San Diego's fabulous restaurants.  Sign Up for your selected restaurant via the mobile app before 2 pm on Wednesday.  CAPIO will arrange reservations.  The DoubleTree is conveniently located on the Trolley line for easy access to the Gas Lamp, Little Italy, Downtown, Old town or East Village.  Full-conference attendees will receive one complimentary day pass for the trolley at registration.  (Optional event: dinner costs not included in conference fee)

 

Wednesday, April 5, 2017

7:00AM – 8:00AM Energize Your Morning!  Join your fellow PIOs for morning Yoga, or a walking tour of Mission Valley!
8:00AM–9:30AM Breakfast / Sponsor Exhibits / Networking
8:15 AM - 9:15 AM

Interactive Roundtable Sessions - Grab Your Breakfast and participate in two of these five roundtable discussions.  Each session will be 30 minutes and attendees will have the chance to switch at the half hour.

A - Millenials in the Workplace:  Research, Case Studies/Best Practices

B - Building Support for Your Programs Through Tours

C - Developing and Refreshing Brand with Limited Resources

D - Stretching Your Communications Program with a Public Information Team

E - What's New in Communications

8:30AM- 9:15AM Accreditation in Public Relations Information Session - Learn more about CAPIO's latest member offering, the APR!
9:00AM- 12 PM Professional Portraits by Eric Reed
9:30- 10:30AM

Concurrent Breakout Sessions

I - Media and Mosquitoes: Lessons from San Diego County's Zika Prevention Efforts  (PIO Institute Credit - satisfies requirement (MR) Media Relations)

II - Videos on the Go:  Using Your IPhone To Tell Your Story  (PIO Institute Credit - satisfies elective (PH) Photography/Video)

III - Brochures are Dumb, and Other Lessons to Live By

10:30- 10:45AM Coffee Break/ Sponsor Exhibits / Networking
10:45- 11:45AM

Concurrent Breakout Sessions

I - Diversity in California:  The New Normal; Connecting and Cultivating 'New-to-You' Communities

II - Creating and Using a Comprehensive Communication Plan  (PIO Institute Credit - satisfies requirement (SC) Strategic Communication)

III - Where'd the Media Go? (PIO Institute Credit - satisfies requirement (MR) Media Relations)

12:00 PM – 1:30 PM

Luncheon, Business Meeting and Keynote Presentation

Sponsor Spotlight:  Granicus

Speaker:  James Lee - President - The Lee Strategy Group

1:45 – 2:45PM

Concurrent Breakout Sessions

I - I Posted My Social Media, Now What?  Social Media Analytics

II - A Water Agency's Response to Governor's Drought Orders

III - They Just Don't Get It:  How to Gain Respect/Convey the Value of Communications (PIO Institute Credit - satisfies requirement (SC) Strategic Communications)

2:45 – 3:00PM Refreshment Break / Sponsor Exhibits / Networking
3:00 – 4:00PM

Concurrent Breakout Sessions

I - Magnify Your Message  (PIO Institute Credit - satisfies requirement (MR) Media Relations)

II - News Releases to Get Media Attention, Not Make Your Bosses Happy

III - Razzle Dazzle 'Em:  The Role of Humor/Emotion in Effective Communications Outreach (PIO Institute Credit - satisfies elective (SI) Selling the Idea)

5:30PM – 6:30PM

Awards Reception (semi-formal attire recommended) - The Prado at Balboa Park located at 1549 El Prado, San Diego   

Buses will depart at 5:00 and 5:30 from the DoubleTree for the Prado (please arrive 10-15 minutes prior to departure for loading).  The reception will be held in the courtyard at the Prado at Balboa Park prior to dinner.  Driving?  Free Parking is Available (or Valet for $12 per car).  DIRECTIONS

6:30- 10:00PM Excellence in Communications Awards Dinner Gala at the Prado at Balboa Park (1549 El Prado, San Diego)
See above for bus schedule from the DoubleTree.  Driving?  Free Parking is Available (or Valet for $12 per car).  DIRECTIONS

 

Thursday, April 6, 2017

8:15AM-9:15AM Continental Breakfast
9:00AM-10:15AM CAPIO Board of Directors Meeting & Breakfast
9:15AM-10:15AM

Concurrent Sessions

I - Handling Media During a Crisis:  San Bernardino County Shooting (PIO Institute Credit - satisfies requirement (CC) Crisis Communication)

II - Beyond the Boost:  Demystifying Digital Advertising (PIO Institute Credit - satisfies requirement (EM) Electronic Media)

10:30AM-2:00PM

 Enjoy San Diego / Departures

Things to do in San Diego

Safe Travels Home!